When an automaker design it's official logo to brand it's vehicles , it's document , and it's advertisements, a lot of thought is put into the symbol that will represent the company. While the “H” in Hyundai’s automobile logo does stand for the company’s name, it’s also a stylized picture: a silhouette of two individuals shaking hands. One individual is a company representative and the other is a satisfied customer. Their exchange is a handshake of trust and satisfaction between company and consumer. The oval around the figures indicates Hyundai’s global expansion, its aim to flourish in the worldwide market beyond the Asian continent.When you see the logo embossed in silver on a vehicle’s grill, the color stands for its sophistication, creativity and perfection. When you see it in print or digitally, it’s typically blue, which reflects reliability, excellence, and supremacy. The logo itself uses a custom typeface specifically formed for the company.
